Semalt: Basics For Successful Text Optimization
Within the framework of the optimization of the texts on the site, modifications are made to the contents. These modifications are necessary to improve the positions in search engines. For example, the density of keywords on the pages increases, titles and subtitles, descriptions of photos and much more are being finalized. In the content of this article, we will talk about the general requirements for optimizing the texts on the site, and finally, we will look at the details and nuances.
Before optimizing the texts, it is necessary to prepare the semantic core and distribute the queries on the pages of the site. Tools such as the SEO Personal Dashboard will surely help you succeed in this step.
Basic requirements for the texts on the site
It is important to understand that the texts on the site are not displayed only for promotional purposes. Many visitors read the texts. Therefore, their decision to make a purchase or contact a company depends largely on the quality of the content.
When optimizing texts on the site, it is necessary to ensure that all pages of the resource meet the basic requirements:
Uniqueness
Pages with non-unique text (from other sites) receive low scores in search engines. Minor text editing (replacing words with synonyms, reorganizing paragraphs, rewriting some content) will not help increase uniqueness either.
It is important that the text is written in your own words or with the help of a professional editor.
Sufficient volume
The optimal amount of text for a business page (service description, etc.) should be achieved. In the sections and sub-sections of the catalogues, you can place small texts up to 1000 characters with spaces.
Content value
Add as much factual information, figures, recommendations based on personal experience as possible to the texts. Search engines like sites that contain information that is not available on other resources.
Beautiful design
Text that is comfortable and pleasant to read will rank higher in search engines. Use photographs to bring content to life, lists and tables to make information easier to read.
Spelling
Poorly spelt text can be lowered in search results, especially if there are many errors. Use the services of a proofreader to avoid errors.
Once you have defined the basic requirements, you can move on to the practical part of the question.
How do search engines analyze text?
It is important to understand how search engines analyze text content. Here are some of the important parameters they look for:
Keyword density on the page
The higher the density of a word, the more often it appears in the text and the more significant it is. It is important not to overdo it - too many keywords in the text makes it difficult to read and can lead to penalties from the search engines.
The presence of keywords in the important parts of the document
The presence of keywords in important parts of the document: TITLE, H1, H2, H3, in the STRONG, B, I tags. It is important not to overdo it because the too frequent use of words in important parts of a document can lead to the overlapping of filters.
Uniform distribution of keywords in the page content
If keywords are used in only one part of the document, it can reduce its relevance to the query.
The presence of keywords in the first paragraph of the text increases its relevance.
In addition, the presence of keywords in the descriptions of photos posted on the pages of the site will be a plus.
The use of synonyms in the text, a variety of vocabulary can increase the value of the document for the search engine. It is believed that search engines may take into account the ease of reading the text, the level of knowledge required to read the document and several other factors. If the text is intended for a mass audience, try to use specialized terms sparingly and explain things in simple words. If the text is intended for professionals, write in more complex language.
Having learned in general terms how search engines analyze content, let's move on to the practical side - the optimization of texts on the site. Let's consider the main steps of this process.
The on-site text optimization algorithm
This algorithm describes a general approach to optimize the site pages. The work is done sequentially with each page that is promoted in search engines. In addition, to accomplish this task perfectly, you will need the DSD tool, an all-in-one tool, perfect for SEO.
Here are the steps to follow for the optimization of the texts on the site:
- On each page to be optimized, highlight the high-frequency query (HF query) with the highest frequency, as well as several medium-frequency queries (MF queries) with the lowest frequency.
- Create a TITLE in which the RF request will be as close as possible to the beginning of the title, and the words of the MF requests will be included in the tag content.
- Create a meta description of the page, which will contain high and medium frequency requests (meta description tag).
- Add an RF request to the page header, decorated with the H1 tag. On some sites, you may find a situation where the main heading is decorated with the H2 tag. This is not correct. The header must be formatted with the H1 tag to be checked in a technical audit of the site.
- Add high-frequency queries to the page subheadings, decorated with H2 tags (if the use of keywords in the subheadings is appropriate). It is recommended to create a subheading for every 1000-1500 characters of text. Using subheads too often can be perceived as spam.
- Enter key phrases in the page text so that high-frequency query words become the most frequent on the page, while the maximum frequency of query words does not exceed 4-5% (this is a threshold that should not be exceeded). Pay particular attention to the even distribution of keywords in the optimized text.
Other essential steps
Here are some more essential steps to follow:
- Add photos to the page. It is important to add descriptions to the photos in the ALT setting and make sure the description matches the image. If possible, include keywords from your promoted queries in your description. It is advisable to publish unique photographs on the site that have not yet been published on the Internet. Optimize the weight of the photos so that they take a minimum of time to load and do not "eat" expensive mobile traffic.
- Try not to break up words in key phrases with periods, exclamation points, brackets. It is optimal to use keywords including the case where you promote them in search engines. However, if the order of words in the sentence violates the rules of the relevant language, it is necessary to correct the sentence according to the rules.
- Add to the text as many useful data as possible, figures, information about the cost of goods or services, guarantees.
- Work on the design. The text should be beautifully designed, attract attention, make you want to read it.
Prohibited methods of text optimization
Using the techniques below can result in search engine penalties and lower rankings:
- Text re-optimization. This is an artificial and excessive increase in the density of keywords in the text. It is optimal not to create a density of words in the text of more than 4 to 5%; it is preferable to maintain the density between 3 and 3.5%.
- Enumeration of keywords in the text, headings, subheadings. Such constructions can be seen as attempts to artificially increase the density of keywords in the text.
- Mass highlighting of keywords in the text in bold or italics. It is seen as an attempt to artificially increase the meaning of these words in the text.
- Slippers. Placing unreasonably long text on the site in an attempt to use lots of keywords.
- Hidden or invisible text: Placing keyword-rich text in parts of the page hidden from the user, in the footer of the site, in the hope that the visitor will not read this text, but that the search engine robot will see it. A special case is to place text on a background of the same or similar colour (text on such a background is practically invisible).
A useful tool for successful optimization of your texts
To optimize your texts, it is more than necessary to use SEO tools. Thus, it is essential to know everything there is to do and the best tools in each field to help you in the accomplishment of each task.
However, let's note that using several tools at once will not be an easy task. Worst of all, you will surely be forced to pay subscription fees for each tool, which is very expensive. In addition to spending a lot of money, you are not even guaranteed to get better results since you will get diverse information from several different tools.
To solve this problem for good, Semalt offers you an all-in-one tool: the SEO Personal Dashboard. It's a complete SEO tool that helps you achieve SEO prowess by providing you with better data and accurate statistics. Moreover, you will be able to do everything without any expense or with minimal expense.
Summary
In this article, we have analyzed the process of optimizing the texts on the pages of a site. To succeed in improving the texts on your site, we invite you to follow the above-mentioned information to the letter. Indeed, optimizing texts for SEO is not difficult if you know the right path to follow to reach your goal.
Moreover, without using the right SEO tool, you will be working in vain since you will not have any good results. To avoid working hard and seeing all those efforts go down the drain, we suggest you adopt a good SEO tool such as the SEO Personal Dashboard.
Do you have any suggestions or questions regarding the topic of this article? You can let us know in the comments.